Hyderabad : The two day, India’s biggest convention of realtors, 11th NAR India Convention-Game Changers concludes here in the city at HICC on Sunday night with Co Chairman proposing Vote of Thanks.

The theme of the convention was “Game Changers”. The Game Changers is for anyone who has an intention to explore, understand and grow in the Real Estate industry informed Shailender Singh, the Chairman of the Conference.

The conclusion of the convention is “it’s is time to trust your broker”.  In the past the public opinion was “the real estate broker is the last guy you can trust down the road”.  Now it is a thing of past.  Though in India still we refer to them as brokers, agents, consultants or property dealers. Globally, a real estate broker is called REALTOR and this a registered trademark of the National Association of Realtors(NAR), the world’s largest organsied body of real estate brokers with a standing of over a hundred years, with over a million paid members, shared Prof. Dr. PSN Rao, Director, SPA(School of Planning and Architecture, New Delhi, , an “institution of national importance” under an Act of Parliament. and Chairman, Delhi Urban Art Commission, Ministry of Housing and Urban Affairs, Govt of India.

 his message.

Director, School of Planning and Architecture (SPA), New Delhi, an “institution of national importance” under an Act of Parliament.

Realtors or real estate brokers are the cornerstone of the real estate industry in India.  They are the front face of the business. They hold the pulse of the market. In tune with the times, they have come together to reform themselves swo as to offer better customers service, he added.

1500 delegates from across India and the world participated. The convention brought realtors, developers, investors, and other stakeholders in the real estate industry, from India and around the world together to interact, learn and create meaningful business connections with each other.

It was the biggest realtors conference ever held in India.   Sumanth Reddy Armani, a local realtor who elected as National President of NAR India assumed office.  NAR India is the biggest trade body of Realtors. It has 30,000 members and spread over in 45 plus cities in India.

The two days saw 30 add speakers share their knowledge, wisdom and experience. ISB and NICMAR was the knowledge partner for the convention.

Sanjeev Kapoor the celebrity chef, entrepreneur and television personality and the host of longest-running show of its kind in Asia Khana Khazana;  Devdutt Patnaik, an author known for his work in mythology and interpretations of ancient Indian scriptures, stories, symbols and rituals, Ravi Varma, Chairman of NAR India, Rajendra Srivastava, ISB Dean, BVR Mohan Reddy, Chairman of Cyient, Dr. Chandan Chowdhury, Associate Dean, ISB; Mr. Gopikrishna Patibanda, MD, Phoenix Group, DVR Seshadri, Clinical Professor(Marketing)-ISB were some  amongst 30 odd speakers to who presented and delivered power packed 15 to 18 sessions,

Stay current and stay relevant. Either technology or you as a Realtor, shape up or ship out. We and  technology, are like a banana. If a banana is just kept for  3 days  it develops block spots and if it is kept for week days you may even have to throw it out informed Prof Rajendra Srivastava, Dean of ISB.  He was delivering a lecture on “Business Model Innovation” at the post lunch session on Sunday.

He spoke about many successful business models of OYO, Uber, Ola, Avis, Hertz.  Innovation for me is not an invention. It is a way of doing better he told them.

Addressing a session “Creating a Personal Brand and Formula for Success”, another Professor Mr DVR Seshadri, Clinical Professor (Marketing)—ISB shared insights into personal branding.

Realtors who are known in the past from as brokers suffered a major image problem. That is why this session was organized informed Shailendra Singh, Conference Committee Chairman.

Your personal brand is what people say about when you are not in the room shared DVR Seshadri.

You need a brand to differentiate yourself from others. You must build trust, credibility. You must make the first and best impression. You need to be compelling, authentic, consistent and well known to be a brand.  Don’t give your wavering image Seshadri told the realoters

To create a personal brand you need to network proactively. You need to be seen as a thought leader. You must ask pertinent questions. You must seek opportunities to present ideas.  Relationship is the secret sauce of real estate business. Put customers top more priority in your conversation, DVR Seshadri concluded