This story is from November 25, 2021

ISB roots for simplification of e-comm & retail norms

ISB roots for simplification of e-comm & retail norms
Hyderabad: Rooting for simplification as well as predictability of norms in the retail and ecommerce sector, the Bharti Institute of Public Policy, an autonomous policy think-tank under Indian School of Business (ISB) in its report has proposed that a single ministry in consultation with other bodies must formulate these rules.
“It would be good to articulate broad business norms at the time of starting the business or while entering India (for foreign companies) along with a reasonable time duration for the validity of these business norms so the companies can focus on the core business aspects rather than get tied in multiple policies,” the report said.

The report also suggested that there must be common policies for online and offline retail sectors.It recommended that the government not ban sales and discounts as they are used as marketing tools. “Discounts & flash sales are one of the major reasons that attract consumers to e-commerce platforms and enable them to buy exclusive and high-priced products at the best price. A prohibition on such sales events will stifle competition and deprive consumers of the best price …,” the report added.
End of Article
FOLLOW US ON SOCIAL MEDIA